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MERCEDES AMG PETRONAS FORMULA ONE™ TEAM + BOSE®

PIONEERS OF INNOVATION

The MERCEDES AMG PETRONAS Formula One™ Team and Bose® are obsessed with performance, and relentlessly innovate to stay at the top of their fields. Explore how Lewis Hamilton, Nico Rosberg and the whole team never stop pushing the boundaries of their sport.

Always pushing forward. Always getting better.

To stay ahead of the competition in the World Championship, constant innovation is crucial. Both Bose® and the MERCEDES AMG PETRONAS engineers have the freedom to pursue new ideas, because success is determined by dedication and the ability to solve problems. The teams are obsessed with performance, and pride themselves on the precision of their engineering.

Whether they're training for a late-season charge, focusing on their race approach or making last-minute adjustments to the cars, the drivers and team rely on the same level of performance and innovation from Bose®. Get a closer look at the individuals who make up this elite racing team, who are driven to continue pushing the boundaries of their sport.

ENGINEERING EXCELLENCE

THE SILVER ARROWS

It takes more than just a driver. It's an entire team of engineers, working to constantly improve an already brilliant machine. They could have rested on their laurels after a highly successful 2015 season. But instead, they went back to the drawing board, digging deep to find innovations in every area. Like looking at new suspension concepts, or raising the protection area around the driver. This sort of drive and passion for excellence is instilled in their culture, and it's paid off in 2016 as they continue their historic winning ways.

When the Silver Arrows spend 18 hours a day in the factory, it's music that keeps them fuelled and focused. Bose® brings the same passion to engineering innovations, and they inspire the same excellence with their products.

Music for anywhere in the factory, anywhere in your home, anywhere you go.


> SHOP WIRELESS SPEAKERS

NEVER STOP CHALLENGING. NEVER STOP WINNING.

Lewis Hamilton

"I have not become a triple world champion through luck." At just 31, Lewis Hamilton is already in the upper-echelons of Formula One™. And it all started with a passion—he began racing remote-control cars at 5, won a karting championship by 13, and won his first F1 World Championship at 23.

How's he done it? By always challenging the standards of the sport. He intensively pours over details, visualising every corner of an upcoming race. QC®35 headphones help him focus with laser-like precision; he puts them on, gets in the zone and stays there. By race day, he has the entire track mapped out. And then he makes history.

FOCUS ESSENTIAL

QuietComfort® 35 headphones

GREATNESS IS IN THE DETAILS

Nico Rosberg


"We need to find 1.5 seconds." That's the difference between winning and losing in Formula One™. Nico Rosberg knows how critical that level of precision can be. And at the Singapore GP, in scorching temperatures, drivers can lose up to 10 pounds in a single race. So to keep that precision, Nico changes his training plan from endurance to muscle building.

For those rigorous workouts, he needs headphones with the innovations to keep up. The unmatched combination of comfort and stability from SoundSport® wireless headphones are built for the challenge. And with impressive sweat and weather resistance, he can power through his toughest exercises.

So, how'd he perform at the Singapore GP? He won by 0.488 seconds.

TRAINING ESSENTIAL

SoundSport® wireless headphones