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SoundLink Flex:

The power behind its bold new colour

What do you think of when you see the colour red? It’s commonly associated with strong emotions like power, passion or even anger. When you’re exposed to this fiery hue, it can actually have a tangible impact on your body and mood.

If you’re someone who likes making bold statements and capturing the attention of people around you, chances are that red is one of your go-to colours, whether in your wardrobe or home décor choices. Now you can add a bold new accessory to your arsenal, as the SoundLink Flex Bluetooth® speaker is available in an eye-catching red shade called Carmine Red.

Read on to learn more about the psychology and impact of the colour red, as well as why it’s the perfect choice for your SoundLink Flex.

SoundLink Flex Bluetooth speaker in Carmine Red


Tunnel in a variety of colours

As you go about your daily business, you likely don’t think much about the colours you see everywhere you go. You may not notice that the walls in your doctor’s waiting room are light blue, or that your local health food store uses a lot of green in their displays. These colour choices are intentional and they can have an impact on our feelings and emotions, whether we realise it or not.

The idea behind colour psychology is that colours impact human behaviour, as they have different meanings, connotations and even psychological effects on the body. For instance, shades of blue can conjure up images of the ocean or sky, and they’re widely perceived as calming, which is why blue is a popular choice for bedrooms and spaces like doctors’ offices or spas. On the other hand, green is often associated with health and growth, which makes it a go-to choice for many food brands and gardening companies.

Colour psychology is most commonly discussed in the context of marketing and interior design, but you may subconsciously make decisions based on your own perceptions of colour as well. For instance, you might wear black when you have an important meeting because it makes you feel confident, or you might buy bright yellow flowers on a dreary day to bring a sense of cheeriness into your living space. Sure, you might simply like the colour, but the hues can also invoke certain feelings and emotions.

A red fish

Red captures attention

Because red is a bold, highly visible colour, it’s often used to capture our attention. You can likely think of many examples in your daily life—for instance, how a red sports car catches your eye as it drives past, or how someone wearing red instantly stands out from the crowd. However, red is often used for practical purposes, too. Stop lights and signs are red to ensure that they’re highly visible to drivers, and fire engines and extinguishers are red to convey a sense of urgency.

And these aren’t just learned associations. Studies have found that the colour red is more effective at capturing attention, especially in emotionally valenced situations, and it can help spur people into action more quickly. Other experiments have shown that a red call-to-action button on a website outperformed an identical green button by 21%.

So if you’re hoping to encourage people to take action or stand out from the crowd, the colour red is definitely the way to go. Whether it’s used in marketing or everyday life, the colour is bold and eye-catching, and it’s certain to capture more attention than other more subdued hues.


We briefly touched on the colour psychology of blue, green, yellow and black, but what about red? This bold shade has the longest wavelength of any colour, which means it appears at the beginning of the rainbow, and many people believe it’s one of the most powerful hues.

Red is commonly associated with strong emotions—both positive and negative—and studies have found that it can actually have a measurable impact on your body and mood. The following are just a few examples of the power that this colour can convey.

A red car
A room with red lighting and red walls

Red causes excitement

When was the last time you saw a bedroom painted cherry red? Probably never, and there’s a good reason why. In interior design, red is avoided in spaces that are supposed to facilitate relaxation, as the colour has the opposite effect on your body. The vibrant shade actually invokes a sense of excitement and liveliness. In fact, studies have shown that red light can increase a person’s pulse and blood pressure, making them feel more active and alert. Naturally, this may not be ideal when you’re trying to fall asleep at night or relax after a long day.

However, there are situations where this subconscious response to colour can be used to your advantage. If you’re creating a game room or designing a patio for entertaining, red accents can keep the space high-energy and make your guests feel livelier. Red is also commonly used in kitchens and restaurants because it can increase a person’s appetite.

Red facilitates success in competition

If you look at the team colours in any major sports league, you’ll notice that red is an extremely popular option. Not only does it ensure that the kits grab your attention, but research has shown that the colour red may also provide an advantage in sporting competitions. For instance, one study found that in the Olympics, combat sport contestants were more likely to win their matches when they were wearing red. Similar patterns were noted in a football tournament where teams were assigned red, white or blue uniforms.

What’s responsible for these results? The researchers theorise that the colour serves as a stimulus, making athletes feel more aggressive and competitive, which leads to a higher rate of victory. When you need a boost in a competitive situation, try wearing your brightest shade of red. It might just propel you to the win.

An American football team with red uniforms


Because the colour red is attention-grabbing and impactful, it’s the perfect complement to the SoundLink Flex. Despite its compact form, this portable Bluetooth speaker delivers high-fidelity audio, using a custom-designed transducer to produce the clearest possible sound and strong, deep bass. The result is that it’s not only eye-catching, with its deep red colour, but ear-catching too.

The SoundLink Flex can run for up to 12 hours on a single charge, and thanks to its PositionIQ™ technology, the speaker automatically adjusts its current orientation, whether it’s standing upright, lying on its back or hanging, to optimise the sound.

Woman getting ready to hike with a Carmine Red SoundLink Flex Bluetooth speaker attached to her backpack
SoundLink Flex Bluetooth speaker being removed from the water

The SoundLink Flex in Carmine Red is also the ideal companion for your adrenaline-inducing adventures, whether they include a pick-up game of football or a challenging hike to the top of a local peak. The speaker is waterproof, achieving an IP67 rating, and it floats, so you don’t have to worry about losing your investment if it takes a tumble out of your canoe. The unit’s shell is crafted from a durable powder-coated steel grille and silicone exterior as well, allowing it to survive drops and bumps, and it’s even resistant to rust corrosion and UV light.

The SoundLink Flex can be paired with up to eight different devices via Bluetooth and can connect from up to 9 metres away. Its new Carmine Red hue will only help to amplify your excitement, keeping your heart pumping and making you feel like you can accomplish anything with the help of your favourite music.

The next time you want to capture the attention of your audience at a presentation, pick out your brightest red tie or dress, and when you want to keep your back-garden BBQ lively and upbeat, pump up the audio with the new SoundLink Flex in Carmine Red. 

SoundLink Flex Bluetooth speaker in Carmine Red on a workbench

Product availability may vary by country.

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